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Semi-Trucks Promote Iowa Great Places
Three Iowa Alcoholic Beverages Division trucks featuring designs promoting Iowa’s three pilot Great Places – Clinton, Coon Rapids and Sioux City – were unveiled today at the State Capitol.
Great Places is an initiative developed by Governor Tom Vilsack designed to bring together the resources of state government to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special. With the unveiling, the three pilot places and the state took another step in fulfilling their Great Places agreements.
The Sioux City trailer logs about 43,000 miles per year traveling from Sioux
City to Cedar Rapids and back. The Coon Rapids trailer logs about 38,000
mile per year, traveling through north central and west central Iowa, while
the Clinton trailer logs about 48,000 miles in central and southeast Iowa.
The graphics, made out of an adhesive vinyl 3M material, take two people about eight hours to apply. The graphics were printed on three-foot panels, centered vertically, heated by a blowtorch and adhered around the rivets on the trailers.
With each trailer’s advertising space valued at about $60,000 per year, and each graphic having a life expectancy of seven years, the total contribution the Alcoholic Beverages Division is making to the Iowa Great Places program is about $1.26 million.
